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Our Story

“Energy that gives,
not takes.”

Carolyn J. Hamlet, founder of ōku, on the beach

Carolyn J. Hamlet, Founder & CEO

The confession

I never set out to make a gummy. But I have spent my whole life wishing this existed. I have a terrible sweet tooth. Always have. Give me a choice between salty and sweet? Sweet wins. Every time. But as much as I love a good treat, I also care about what I put into my body. As a college tennis player, I wanted energy before a match that did not come with a racing heart. Pulling all-nighters in computer science, I wanted focus that did not end in a crash at 2am.

On Wall Street, I watched an entire industry run on coffee and regret. During the dot-com years, as International President of mp3.com — the first internet music site — I straddled Pacific and UK time zones, chasing steady energy at every hour of the day. As a founder, and later as a parent, the 2pm wall kept showing up, and everything on the shelf asked me to trade my health to get over it.

Then the idea found its way to me: a gummy with clean, plant-based caffeine, real ingredients, and no crash. I did not need convincing — I had been the customer for this product for many years. I just did not know it could exist. So we spent two years perfecting it, and built it the way I always wished someone would.

I had been the customer for this product for many years. I just did not know it could exist.
Why ōku exists

That is when ōku® was born. The name ōku (奥) is rooted in Japanese, meaning "restoring the essence within" — a return to what energy was always meant to be: calm, capable, and alive, without taking from the body that carries you through the day. We call it Conscious Energy®: energy that gives, not takes — so you can energize without compromise™.

Two years of formulation went into getting it right. Clean plant caffeine from green tea and yerba mate for a steady, jitter-free lift. Tapioca fiber to smooth and extend the release. Goji berry antioxidants and coconut water electrolytes to replenish what the day takes. Allulose for sweetness that's mindful of glycemic impact. All in a craveable gummy snack that finally hits the trifecta: taste, function, and convenience.

Small-batch craft, made in the USA — every batch poured, set, and checked by hand.

The promise

Because how we fuel ourselves should align with our values, ōku® is conscious all the way through: made in the USA with non-GMO ingredients, vegan and gluten-free, packaged in 40% upcycled material, women-owned, and partnered with B1G1 Business for Good from inception.

So, yes, I still have a sweet tooth. But now, I get to indulge and energize, knowing each gummy is a conscious choice — no jitters, no spike, no crash, and no guilt.

If you crave flavor, function, and a better way through your afternoon, ōku® was made for you. Let's show up ōku® — with energy, with intention, and with everything we've got.

Carolyn J. HamletFounder & CEO