I have a confession: I have a terrible sweet tooth. Always have. Give me a choice between salty and sweet? Sweet wins. Every time. But as much as I love a good treat, I also care about what I put into my body. And that’s where the struggle has always been—especially when it came to energy.

I wasn’t an energy drink person. I wasn’t downing triple-shot espressos. But I did need something to keep me going—something that helped me stay sharp, feel good, and actually tasted great. I wanted real energy without the trade-offs: no jitters, no sugar crashes, no weird aftertaste. And I wanted a snack that satisfied my cravings without the guilt.

That’s when ōku™ was born. The name ōku™ (奥) comes from Japanese, meaning “depth” or “heart”—the profound inner energy we all have inside us. It’s about showing up fully, with purpose and focus, and bringing your best to what truly matters. That’s the essence of Conscious Energy™—choosing to fuel your life with intention and integrity, so you can energize without compromise™.

So I created ōku™: a better-for-you energy gummy infused with organic green tea and yerba mate for steady, jitter-free energy, goji berries for antioxidants, coconut water for hydration, and fiber to keep things balanced. Every bite delivers real, functional energy—without compromise.

And because how we fuel ourselves should align with our values, ōku™ is made with non-GMO ingredients, packaged in 40% upcycled material, and partnered with B1G1 Business for Good to create a bigger impact.

So, yes, I still have a sweet tooth. But now, I get to indulge and energize, knowing that each gummy is a conscious choice that supports me in showing up as my best self—without the crash, without the guilt.

If you’re someone who craves flavor, function, and a better way to fuel your day, ōku™ was made for you. Let’s show up ōku™—with energy, with intention, and with everything we’ve got.

Carolyn J. Hamlet, Founder & CEO